Effective SEO Techniques That Boost Your Website Ranking

Digital Marketing is the art of marketing your businesses products or services through digital channels. The emphasis is mainly highlighted towards brand promotion in the most effective way possible, with the utilization of digital media. The integral components for strategy implementation regarding this marketing platform revolve around Search Engine Optimization (SEO) and Social Media Marketing (SMM).

Search Engine Optimization (SEO)

In this modern age of digitization, search engines have become the gateway for a business’ identity. Search Engine Optimization of a website helps in achieving better brand exposure, traffic flow, lead generation and sales conversion as well. So do you desire to rank high in the search engine result pages? Let us help you achieve that.

Let’s dive into the vital aspects and techniques related to the two fundamental parts of SEO.

ON-Page SEO

On-Page SEO refers to all the necessary techniques that are executed to enhance the structural quality of the web pages on your business website.

The key aspects related to the most effective on-page website optimization include-

1. Meta Title, Meta Description, Meta Tags

• A unique title for each web page, that includes the relevant keywords of your product/service niche.

• Meta descriptions for the web pages that include relevant keywords of your website content. These are used within the search results when your web pages are indexed.

• Meta tags that illustrate your entire website content.

2. Keyword Research

Keywords are generally used to find and research alternative search terms that people enter into search engines while looking for a similar subject.

Keyword Enrich Content (KEC) & Keyword Rich Heading for any website with the relevant keywords/key phrases.

3. ALT tag

Using ALT tag or ALT text within the IMG tag provides a clear text alternative of the image for the website visitors.

4.URL Structure

Static URLs (SEO Friendly) that include targeted keywords for each of the web pages as these enable better crawling by search engine bots.

OFF-Page SEO

This section of SEO caters to all those techniques that are implemented outside the website with the primary objective of acquiring the best Page Ranking (PR) in Search Engines -

Following are the techniques uplifting your website to the next level -

 1. Backlink Building

We emphasize greatly on creating effective backlinks for your website. This is, in a way, the fulcrum for off-page SEO and one of the best ways for ranking your site on the Search Engine Result Page (SERP).

Following are the Backlink Building aspects that boost website ranking -

• Guest Posting

• Forum Commenting

• Getting Quality Backlinks using the relevant keywords or key phrases from highly reputed sites.

• Detailed Report on Live Links such as Difficulty score, Search Density etc.

 2. Website Directory Submission

It can be thought of as a physical business directory that contains the addresses and phone numbers of all companies. Similarly, website directories contain the relevant links of all the web pages of a website, upon submission. These are crawled by search engine bots for indexing.

3. Social Bookmarking

It is another effective link submission technique. You can submit the links of your web pages to the renowned bookmarking sites. Here, these links are stored as a bookmark and can be accessed by other users of that bookmarking site. This helps in driving more traffic to your site, thus impacting SEO as well.

4. Business Profile Creation​

Develop a profile with necessary details about your business products/services, including the web page URLs and display picture (company logo).

5. Press Release (PR)

Any major update or news related to your business should go viral for your business to stand out and gain attention. So, submit these in popular and large audience base press release websites.

6. Video Marketing  

This has become one of the most profitable off-page SEO strategies in recent times. Unique, attractive and meaningful video content related to business products/services enhance website traffic and Page Ranking (PR) in a significant way.

7. Local Listing Website Submission

Business websites enjoy much more success when the links of the web pages are submitted in local directories related to its niche. Submit your website in such places as these help the search engines to locate and fetch the content of your website in a better way.

Few things that you need to know for ensuring optimum success in terms of SEO -

• SEO Audit Report

• Optimizing Content Quality of your Website

• Report on the issues on your website and the action plan to improve the Ranking

• Competitor Keyword Research and Analysis

• Mobile Optimization

• Number of Backlinks Report

Conclusion

So, you can have faith in our digital marketing gigs. When the responsibility is given upon us, we promise to offer our committed support and ensure optimum profiteering for your business to bloom, to the level you desire.