All You Need to Know about Google AdWords

Google AdWords is an advertising campaign service offered by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when user click the ads. The ad service is mainly focused on keywords.

Why Google AdWords?

First of all, Google AdWords gives quick and effective result in a very low budget. There is no minimum spend to get started. The second reason is we can create ads by targeting our locations(Limit upto 20 simultaneously). Lastly, you only pay when someone interacts with your ad

Google AdWords Campaign Setup

1.Sign-in using your google account

2.Complete the form to set up your first campaign

3.Set your budget – budgets are based on a daily rate

Infiflex Google AdWords Budget Setting in Relation With Keywords Implementation

The listed below guidelines ensure the best output from the Google AdWords Campaign initiated for your website.

• For maximum efficiency, a division of monthly budget into a daily budget is very necessary.

• Daily budget can be set according to - Number of Clicks Desired X Cost Per Click (CPC).

• Targeting, Keywords and Location determine the clicks desired.

• QUALITY SCORE is the most important factor.

• In terms of setting the bid amount of a keyword, some detailed research and analysis need to be done from our end.

• Landing Page will be made relevant and unique by us in order to convert the visitors into customers.

Landing Page

In online marketing, a landing page termed as lead capture page or a lander or a destination page which is a single web page that appears in response to clicking on a search engine that optimized search result or an online advertisement.

We would implement different types of landing pages

• Lead Generation landing pages (generally referred to as lead generation or lead capture pages) -

Lead generation landing pages are designed specifically for the purpose of capturing personal information about a prospect such as a name, email address, phone number, company size, etc.

• Click-Through landing pages -

A landing page without a form. They are typically used for e-commerce and have a simple button as the Call to Action.

Types of Keywords That We Would Implement for Google Adwords Campaign

Example of Keywords Implementation

Let’s take an example of any random keyword such as Carbon Element, following are the Keyword match types -

• Broad match type -  (Carbon dioxide, Carbon Steel, Element Shop, Skate Element etc.)

• Modified broad match type - (Optimum Carbon Element, Carbon Fiber Element etc.)

• Phrase match type - ( High Carbon Element, Carbon Element Products, Low Carbon Element etc.)  

• Exact match type - (Only “Carbon Element”)

So out of the following match types, Broad and Phrase match types are mostly used for achieving the desired number of relevant clicks. Also to avoid irrelevant clicks or visitors, another category of Keywords is focused upon seriously, that is, Negative Keywords.

Negative Keywords are included in the AdWord Campaign to minimize the Bounce rate (the percentage of times Web visitors leave your site without going to any other pages) of your website. In a products based website, some of the negative keywords would be -

Reviews of Carbon Element, Tutorial of Carbon Element, Classes of Carbon Element, Unboxing of Carbon Element etc.

You don’t want users searching with the above-mentioned keywords to be visiting your landing page.  

Conditions Apply

• AdWords Budget can fluctuate over a period of time

• The Landing Page Charges would be finalized after discussion with the client.

• The Service would be offered only after successful payment of the Service Charge and Ad Budget.

You can rely on us without any hesitation. We will be leaving no stone unturned in order to promote and transform your website to the next level.

For more information visit: https://www.infiflex.com/